Although primarily designed to be simple and fun, MirrorMe has some clever technology behind it. It uses advanced Facial Recognition technology to detect over 86 unique points on the human face and uses this information to create an individualised and scarily accurate facial distortion. It also incorporates medical research to create changes specific to the individual user’s sex, age, location, ethnic origin and bad habits.

MirrorMe will be coming to other social networks in the New Year, and an iPhone version is also planned. Try it for yourself.

Northern Film & Media are the partners for 4ip in the North East and are supporting the development of ideas in the region. Over the 2nd, 3rd and 4th we took part in a special 4ip crossover lab, designed to get the best traditional and new media companies in the region collaborating and creating innovative ideas for the fund. 20 people participate from all streams of media including film production, web design and games and following three days of intense idea generation and pitching activities, everybody began generating amazing ideas.

We’re looking forward to collaborating with some of the companies we met on the scheme and also submitting some great projects to the 4ip scheme… watch this space.