A sci-fi TV series, Korridor explores issues of identity, belonging and surveillance. We took these themes and designed a multilayered transmedia experience, combining: web, mobile, gaming and the real world to create a engaging story where users can choose their level of involvement.

Korridor was selected as one of nine projects to be pitched live in front of 30 judges and a live audience at the Pixel Pitch event in September – part of the Power to the Pixel conference. This was a great experience to get in front of transmedia experts and gain real feedback on our ideas. The project was very well received and led to some great connections being made in the follow up meetings.

A number of broadcasters are now looking at the project and hopefully it won’t be long before Korridor appears across your screens.

The awards are a great opportunity for young companies to get their products out there and get their names knows; for more established companies it’s a chance to prove their worth and defend their position at the top.

The MEGAs are a real gem of an award (not just because Ideonic won one) but because they focus on innovation, they focus on picking out the products, campaigns or individuals who are really pushing new boundaries. As well as MirrorMe for best application or gadget, last year’s winners also included: ScrapperWiki for technology – a data store which allows developers to scrape, store, aggregate, and distribute unstructured public data in more useful, structured formats; onedotzero_adventures for creative – an interactive design piece at the BFI; and a number of other great projects across 11 categories.

So if you’re doing great work hurry up and get it submitted so we can see it and shout about it!

http://www.guardian.co.uk/megas

Jeremiah Alexander and Adam Gatenby of Ideonic receiving their Megas award from Aleks Krotoski Academic, tech journalist on The Guardian, presenter of BBC2's Virtual Revolution at Paramount, Centre Point, London. (Photo: Frantzesco Kangaris)

We’re proud to announce that MirrorMe has won a highly prestigious 2010 MediaGuardian Innovation Award (Mega) in the Applications and Gadgets category for its Facebook application, MirrorMe.

Judges praised MirrorMe by declaring: “It’s new, usable, popular and therefore has social value and empowers kids on making decisions about their future.”

The application beat off very stiff competition including from Nike Football Master Control to win this highly prized award.

Receiving the award at an awards ceremony at Paramount, Centre Point, London on Thursday 25 March 2010, Jeremiah Alexander, Ideas Architect, Ideonic says:

“It was mega to win a Mega. Sorry! Couldn’t resist that one! The MediaGuardian Innovation Awards (Megas) are the pinnacle of media award world.  They are the Oscars for our industry. To beat off competition from the likes of Nike to win a 2010 Mega is amazing.

All the team worked really hard developing the MirrorMe application and took risks to push both the technical and creative boundaries. It is humbling to receive recognition from the key movers and shakers in the digital community for this project.”

See: http://www.guardian.co.uk/megas/winner-2010-applications-gadget-mirrorme

The Mega awards are run by the MediaGuardian – a section of the national broadsheet newspaper, The Guardian.

This is MirrorMe’s second award this year.  MirrorMe won the Interactive Media Awards (IMA) Outstanding Achievement Award in January 2010.

We increased both our technical and creative boundaries during developing MirrorMe, and with an iPhone version of MirrorMe in development, we continue to do so.

MirrorMe features in the ‘Application and Gadgets’ category along side iPhone apps Bunny Munro by Enhanced Editions,  and the Nike Football Control application. It’s a great honour to be up against such great applications, and shows what great work we’re doing at Ideonic.

The winners will be announced at the awards night in late March. For more information about the MediaGuardian Innovation Awards visit http://www.guardian.co.uk/megas.