We’re pleased to announce that our multi award winning application makes it debut on the iPhone, and it’s even better. We have learnt a lot from the Facebook version of the application, and we wanted to bring new features to the iPhone version.

The app brings several new features to MirrorMe, including the ability to work in offline mode and manually detect your face and apply filters, choose how far in to the future you want to age, and extended sharing options. We’ve also optimised our server so online processes should be even faster.

We spent weeks optimising the application and interface to suit the iPhone, and implemented changes such as the offline mode to ensure everyone can enjoy the results of MirorMe, even without a connection.

Available on the App Store priced at £1.19, download it today and let us know what you think.

The team building day was both fun and challenging. The course, set high in the trees in the forest takes you platform to platform, connected by challenges made from rope and wood. A combination of rope ladders, swing bridges and tight ropes along with several high level zip lines (some more than 700m long!) made the day exciting, challenging and fun. Many of us came some what to overcoming fears of heights, and the day was finished off for many, with some great Fish and Chips in Whitby.

Check out our video montage of the day below.

Book now for IMMERSION Forum & Showcase (May 24, London) with a 10% discount on attending this leading international event focused on monetisation, funding and distribution of games and immersive social media; the future of MMOs, games, social media, virtual worlds, serious games, augmented reality, virtual goods, micropayments & billing, geospatial apps and search, Facebook apps, iphone apps .. and much more!

Book now using promo code GEN10 to claim the 10% discount to attend the Forum for only £269.10*. www.immersion10.co.uk

…. and if you can’t make it to the Forum, then for only £29* come along to the Exclusive Networking Party in the evening in central London – open to all.. not just delegates .. It’s going to be the best Mixer Networking Party this Spring! Book through the above link.

You’ll be networking with key media and games industry figures .. many with budget .. many with funding opportunities .. many looking to hook up for projects … all with vision for the future. What’s not to like!

Awards: Got a great game? Then submit it for the IMMERSION Awards 2010. Submission deadline 17 May. Click through the link to book Forum, Party or to submit you game for the Awards.

Please share this with industry colleagues.

Confirmed speakers include:
• Peter Bazalgette, NewBaz
• Ian Livingstone, Square Enix
• Adam Singer, BSAC
• Peter Edward, Sony
• Matthew Jeffery, EA
• Mike Rawlinson, ELSPA
• Nic Mitham, KZero
• Toby Beresford, Nudge
• James Bamford, Bing
• Oisin Lunny, Sulake (Habbo)
• Tim Harrison, The Mobile Consultancy
• Ben Keen, Screen Digest
• Richard Bartle, Essex University
• Andy Taite, Pembridge Partners
• Gina Fegan, South East Media Network
• Kim Bayley, Entertainment Retailers Assoc
• Rob Edmonds, SRI
• Justin Bovington, Rivers Run Red
• Ron Edwards, Ambient Performance
• Dave Taylor, Imperial College
• Mike Dicks, Bleedin Edge
• David Burden, Daden Ltd
• Ian Hughes, Feeding Edge
• Jeremiah Alexander, Ideonic
• Michael Schumann, Second Interest
• Modwenna Rees-Mogg, Angel News

Jeremiah Alexander and Adam Gatenby of Ideonic receiving their Megas award from Aleks Krotoski Academic, tech journalist on The Guardian, presenter of BBC2's Virtual Revolution at Paramount, Centre Point, London. (Photo: Frantzesco Kangaris)

We’re proud to announce that MirrorMe has won a highly prestigious 2010 MediaGuardian Innovation Award (Mega) in the Applications and Gadgets category for its Facebook application, MirrorMe.

Judges praised MirrorMe by declaring: “It’s new, usable, popular and therefore has social value and empowers kids on making decisions about their future.”

The application beat off very stiff competition including from Nike Football Master Control to win this highly prized award.

Receiving the award at an awards ceremony at Paramount, Centre Point, London on Thursday 25 March 2010, Jeremiah Alexander, Ideas Architect, Ideonic says:

“It was mega to win a Mega. Sorry! Couldn’t resist that one! The MediaGuardian Innovation Awards (Megas) are the pinnacle of media award world.  They are the Oscars for our industry. To beat off competition from the likes of Nike to win a 2010 Mega is amazing.

All the team worked really hard developing the MirrorMe application and took risks to push both the technical and creative boundaries. It is humbling to receive recognition from the key movers and shakers in the digital community for this project.”

See: http://www.guardian.co.uk/megas/winner-2010-applications-gadget-mirrorme

The Mega awards are run by the MediaGuardian – a section of the national broadsheet newspaper, The Guardian.

This is MirrorMe’s second award this year.  MirrorMe won the Interactive Media Awards (IMA) Outstanding Achievement Award in January 2010.

We increased both our technical and creative boundaries during developing MirrorMe, and with an iPhone version of MirrorMe in development, we continue to do so.

MirrorMe features in the ‘Application and Gadgets’ category along side iPhone apps Bunny Munro by Enhanced Editions,  and the Nike Football Control application. It’s a great honour to be up against such great applications, and shows what great work we’re doing at Ideonic.

The winners will be announced at the awards night in late March. For more information about the MediaGuardian Innovation Awards visit http://www.guardian.co.uk/megas.

We worked really hard developing the MirrorMe application and took risks to push both technical and creative boundaries. This makes it even more rewarding we receive recognition from the digital community.

We launched in Q4 2009 and are excited to announce that MirrorMe has already won its first award! MirrorMe beat competition from across the World to win an outstanding achievement award in the lifestyle category of the 2009 Interactive Media Awards. It’s a great honour to get this award and hopefully the first of many!

http://www.interactivemediaawards.com/winners/certificate.asp?param=70503&cat=1

Education is broken and we need a gameplay mechanic to help us fix it. We’re looking for a games programmer – passionate about games and eager to make a difference – to join us at Ideonic HQ on our mission to change the world.

Salary: Dependent upon experience

(No agencies please)

Responsibilities will vary but will generally include:

• Cross-platform games development (web, desktop, console, mobile)
• Taking gaming principles and applying them to web and software development
• Designing and rapid prototyping new gameplay systems and ideas

Required Skills:

• The ability to learn new skills and technologies really quickly
• Strong knowledge of Object Orientated Games Programming
• Good ideas and ambition to push new boundaries
• Knowledge of Adobe Flash/Flex

Bonus Skills:

• Experience working with young people
• Knowledge of Web Development

We’re really open about applications, skills and passion are more important to us than years of experience, so send us a CV, covering letter, work examples and anything else you think demonstrates your suitability – hr@ideonic.com

The MirrorMe app was born out of a Crossover lab that Jeremiah attended earlier in the year. I now had the privilege of attending a similar Lab along with experts from science, film/ TV production and games.

The crossover science lab was a week of daily brain storming and idea generations exercises to come up with creative ideas based on our skills; designing platforms that can bring science closer to people using games or traditional media.

It was a fascinating experience for me to get a glimpse into how the film industry and the science industry work. All the attendees were experts in their field and chatting to them over dinner and during workshops was very exciting; I think there is a great opportunity for us to combine our skills to produce some truly unique ideas.

The first three  days of the lab we were led by Frank Boyd and the team of mentors to try and establish what we were aiming to achieve as well as understanding each other’s perspectives. The main categories were film, TV, Digital media, Games,  science and psychology; because we were all from very different disciplines, it was important for us to establish a common ground and understanding of each other’s language.

We were constantly put into different groups and doing varied actives to come up with some unique (and some truly mad) ideas. Everyone was in good spirits and no ideas were seen as bad ideas. It was a very fun experience for me and I really enjoyed the creativity and energy that was flowing around the room.  We were given challenges over Dinner and Lunch to work on in teams of 3 to 4, and were always doing pitches for the ideas. Frank and the mentors were brilliant and supportive of the group, constantly giving us great feedback on each of the ideas.

On the fourth and fifth days of the lab, we had to narrow down 50 ideas to just 6 which we all wanted to work on. We then split into 6 teams and with just over one day to work on the idea and prepare a full presentation on Friday afternoon.

I was fortunate to be on a team with Peter Dale from RareDay, Peter Bently from UCL, Pete from Tunatech (yes there were a lot of Pete(r)s in our group) and Rob Davis from Playniac. Our idea involved using augmented reality and geographic data from the UK. It was an incredible, exciting idea, and being the only artist in the group, I was responsible for producing the powerpoint presentation.

On Friday afternoon, the 6 teams had to do presentations in front of a panel from Channel 4, BBC, National Geographic, NHS, Screen Yorkshire and the Wellcome trust (as well as the mentors and the other groups)

Our presentation went really well and the panel gave us some great feedback on how we could improve it and it seemed like a very solid idea that got everyone excited. Hopefully the idea will move forward so I get to work on another exciting project emerging from a Crossover Lab!

The Crossover lab was a truly unique and amazing experience for me, the enthusiasm and energy from everyone was unbelievable. The Ideas coming out of the sessions were extremely creative; it just goes to show that when working with a group of creative people, you can come up with ideas  beyond what an individual could. We were constantly buzzing with excitement due to the creativity and discussions throughout the week.

A huge thank you to all the mentors: Mark Atkin, Heather Croall, John Kent, Margaret Robertson, Patrick Uden ,Emma Cheshire and last but not least, Frank Boyd the lab director.

It was a privilege and honour for me to spend a week with industry experts and share their unique insights; I couldn’t have gained this experience anywhere else.  It was a sad moment when I had to leave the Lab and say goodbye to everyone, but we are all keeping in contact and there seems to be a couple of ideas that are being pursued by the teams. I will keep my fingers crossed for all of them and update you when there is any exciting news!

See more photos from the event.

Although primarily designed to be simple and fun, MirrorMe has some clever technology behind it. It uses advanced Facial Recognition technology to detect over 86 unique points on the human face and uses this information to create an individualised and scarily accurate facial distortion. It also incorporates medical research to create changes specific to the individual user’s sex, age, location, ethnic origin and bad habits.

MirrorMe will be coming to other social networks in the New Year, and an iPhone version is also planned. Try it for yourself.

MirrorMe is a Facebook application that allows you to take any photo of yourself and after entering an overview of your bad habits, morph your face into its degenerated future form. You can then share and compare images with your friends and experiment with the effects of different lifestyle choices.

Although primarily designed to be simple and fun, MirrorMe has some clever technology behind it. It uses advanced Facial Recognition technology to detect over 86 unique points on the human face and uses this information to create an individualised and scarily accurate facial distortion. It also incorporates medical research to create changes specific to the individual user’s sex, age, location, ethnic origin and bad habits.

Have a go yourself, and see what you will look like when your old! http://apps.facebook.com/mirrorme