Digital ‘Mission Success’

I took such a long time to right this blog post but it’s taken me a while to follow up with the great contacts I met and also just absorb all the lessons I learned while on the Digital Mission. In both LA and San Francisco we met many of the major players: Lionsgate, Warner Bros, Sony, Facebook, Apple, to name a few. But we also met many of the smaller creative agencies and start-ups breaking new ground.

To recap, on the 11^th Oct I flew out to LA as part of a select group of 14 of UKs most exciting digital companies. The Digital Mission was organised ‘and might I add excellently’ by Chinwag and UK Trade and Investment (UKTI). The other members on the group were amazing and I learnt just as much from them as I did from the companies in the states; a great mix of digital agencies, animation, gaming studios, technology platforms and video producers.

Digital Mission LA & SF 09 Companies: agency2 – Amaze – Audioboo – etv media group – Great Fridays – Littleloud – MoviesThatRespond – NixonMcInnes – Orangepanda Digital Media – Plug-in Media – Twofour – Type3 – Videojuicer

Once in LA we got to met with the Major movie studios Lionsgate, Warner Bros, Sony each of whom has strong digital strategies planned for the year ahead. We also met with the many smaller (by comparison) creative companies, including G-net and Ant Farm both of whom have done some great work with Gaming Clients including many of the online marketing strategies and poster campaigns you have seen for AAA game titles such as Call of Duty.

In both LA and San Francisco receptions were held in our honour at the Consul General’s residence. In LA Dame Barbara Hay hosted an excellent reception with a great delegation of film, interactive and business experts from across LA – and also the most tasty miniature Yorkshire puddingsJ.

When we arrived in San Francisco late and were rushed off our feet, meeting with many of the top tech companies. We met with Facebook whose office’s, from the outside looks like a school but inside gave off an aurora of true creativity. NDAs were signed at the door, so I can’t say much about what was discussed but it focussed on the Facebook Platform, which was great for us and we are doing some interesting projects on Facebook at the moment and it looks like the platform will only being getting better.

We were also privileged to meet with Johnny Ive the lead designer at Apple – it is said that genius is often linked to modesty, and Johnny totally adhered to that rule. It was amazing gaining an insight into how Apple designs their products and including a focus on user observation over user testing.  We also met with the iPhone team and we’re given a crash course in getting the best out of our iPhone Apps.

We also had a great tour and meeting at IDEO, probably the world’s top design firm and also a company with a name very close to our own – we both love ideas. From the original computer mouse, to bicycles without breaks and the rules of brainstorming, IDEO was a place of great ideas and truly creative approaches. I’m currently reading ‘The Ten Faces of Innovation’ by Tom Kelley, a key member of the IDEO team.

The reception in San Francisco was hosted by Julian Evan. A lively event where I was fortunate to met some great people at the reception including Peter Moore of EA and Xochi Birch of Zuno and co-founder of Bebo. Julian also had a great collection of Welsh Beers, which made the end of the night less memorable than the start J

It was an awesome trip and I loved visiting both Cities and plan to venture back out there in the New Year.  A huge thank you goes out to the people who made this possible:  Sam, Emily, Juliet, Carlo, Sat Darshan, Dame Barbara, Jaclyn, Meagan, Arthine, Julian, everybody we visited and anybody I missed of the list. Thank you very much!

Chinwag’s Photos – http://www.flickr.com/photos/chinwagcom/4013972480/in/set-72157622449349491/

What Next? Well just over a week after being back I’m off again, this time to India (subject to my Visa getting issued in time) to take part in the UK Young Interactive Entrepreneur trade mission. Looking forward to meeting all the great business in the Games and Animation sector in India, expect an update soon.