Bye Bye Babel, Hello Ideonic

Following two years of successful business growth, we have decided to take the next step and invest in developing a strong internationally recognisable brand.

We started Babel Digital in 2006 as a serious games development studio, with the intention of focusing purely on language learning simulations; hence the language reference in the company name. (The tower of babel is from the Bible, back when mankind was gathered in one place and everyone spoke a common language).

So as the business developed we began to work on a wealth of exciting non-language related projects. And though we still believe in the great strength of games for learning languages and culture it is no longer the only area that we are focused on.

We wanted to create a name which better encompassed our now more diverse focus.

So say hello to Ideonic

After many weeks of mind mapping, procedural name generation, foreign language studies and history lessons, we decided on the name Ideonic. We feel it is a name that when you hear it, it is easy on the ear but still has enough punch that you remember it. A combination of ideo-, as in ideology (of or indicating ideas) and electronic (indicating our link with digital technology).

It does not have the biblical background story, which you get with Babel Digital but we really like it and hopefully you do to. If you can think of a more elaborate story we can use for the reason behind the name or to give us your opinion, drop us an email to hello@ideonic.com.

Thanks for reading, and lets all say goodbye to Babel Digital one last time.