In this section we aim to give you more of a insight into us at Ideonic and hopefully answer all the questions we get asked on a frequent basis. If you cannot find an answer to your question here, then send us an email to hello@ideonic.com or add it as a comment.
Who are Ideonic?
Ideonic are an ideas-driven serious games studio. Our ideology is based on levering the mechanics of Play and cutting edge digital technology to create the most effective new media solutions for learning and creating social change.
See our team for an insight in to the people at Ideonic.
Where Ideonic Based?
We are located in the newly built £12m+ Phoenix Building, in the heart of an emerging centre of digital innovation in Middlesbrough’s DigitalCity, in the North East of England.
Were you not previously called Babel Digital? Why did you change?
For those who don’t know, we were up until September 2008 called Babel Digital. In order to understand why we re-branded you need to understand a bit about how the business started.
ONCE UPON A TIME…
We started Babel Digital in 2006 as a serious games development studio, with the intention of focusing purely on language learning simulations; hence the language reference in the company name. (The tower of babel is from the Bible, back when mankind was gathered in one place and everyone spoke a common language, more on wikipedia).
So as the business developed we began to work on a wealth of exciting non-language related projects. And though we still believe in the great strength of games for learning languages and culture (see Guanxi) it is no longer the only area that we are focused on.
So we wanted to create a name which better encompassed our now more diverse focus.
Why the name Ideonic?
After many weeks of mind mapping, procedural name generation, foreign language studies and history lessons, we decided on the name Ideonic. We feel it is a name that when you hear it, it is easy on the ear but still has enough punch that you remember it. A combination of ideo-, as in ideology (of or indicating ideas) and electronic (indicating our link with digital technology).
It does not have the biblical background story, which you get with Babel Digital but we really like it and hopefully you do to. If you can think of a more elaborate story we can use for the reason behind the name or to give us your opinion, drop us an email to hello@ideonic.com.
How do you pronounce Ideonic?
ahy-dee-on-ik
What are Serious Games?
Perhaps the most suitable definition is ‘the application of game design and technology, for non-entertainment sectors’.
We have written a short article on serious games, which you can read at…
www.ideonic.com/resource
Do you just make games?
With the wealth of our expertise coming from games development this is at the core of our ideology but our digital toolset extends far beyond that. We also know all about the internet and all that web 2.0 stuff, we known about mobile devices, iPhones etc; software applications, databases and most things digital… we just like games the best.
Do you just make educational/training products?
Amidst all of the creativity we do have a core, our passion is learning! We believe that we have an exceptional understanding of the most exciting digital medium. So we really believe that we can make an amazing impact on learning, by making it more engaging and facilitating the elements which make learning effective.
But… if you have a great non-(education/training/communication) related idea, please still come and talk to us. More than anything we cannot resist being involved in great ideas, but be warned we may try and sneak a little bit of learning in there somewhere 
Who do you work with?
People like you! We don’t discriminate, we work with individuals through to large multinationals. We will work with anybody who is forward thinking and looking for a new and engaging solution for their learning or communication strategy.
Why are you better then the other fellas?
Better is such an subjective word… we’re just different – in a better way 
We have a policy of openness and co-development – we don’t hide behind confusing technical jargon, we aim to combine our skills with yours and work together as closely as possible to create the best possible solution.
We don’t believe in one size fits all – we don’t try and just sell you a generic solution. If our existing solutions do not match your needs then we will develop something bespoke.
We are not just in it for the money – if we don’t think you’re onto a winner then we will tell you. Likewise if you come to us with a great idea and you don’t have the money, we can even help you find the finance necessary to get it developed.
In general, we believe in the win-win situation, the work we do for you not only represents you it represents us!
How much does it cost?
Somewhere between £1000 and £1m, it totally depends. We don’t sell one solution we like to treat each case uniquely this is the only way to ensure the most creative ideas, you can’t fit a square into a circle hole.
Can I have a job?
Maybe… keep an eye online for our latest vacancies but even if there are none, send us your portfolio, we want to keep hold of all the genius, so if need be we’ll find a way to get you into the team.
I’m a freelancer/development studio, are we competition?
Maybe, but maybe not. We love synergies, and so like to work with as many people as possible. We feel the best ideas come out of collaboration and we want to be involved in creating the best ideas. So please contact us if you would like us to work with you on your project or if you would like us to keep you in mind for our projects.
Organisations we’re associated with
